The gift that went VIRAL after making 100’s of men break down in TEARS
What started out as a small business selling personalized gifts, has turned into a national sensation, as a video showing emotional reactions to Swanky Badger’s personalized wallets has gone viral.
Reached for comment, Mark Hanratty, founder of the San Diego, CA company, has reported that hundreds of customers have posted videos of their gift recipient opening their wallet, reading their personalized message and simply breaking down emotionally.
“It’s a crazy thing,” stated Hanratty. “We knew that we were creating gifts that had a unique, emotional element to them, but never thought we would get such amazing feedback or see so many guys brought to tears. It makes it really rewarding, knowing that we’re able to play a part in creating moments like that. Really special, memorable experiences between loved ones.” .
Asked what it was that made guys react this way to their gifts, Hanratty was in no doubt,
“So many guys bottle up their feelings for so long. They work hard, take care of their families, they don’t expect anything in return, but over time it takes an emotional toll.
When the appreciation and acknowledgment is expressed to them, carved into a gift, something they were not at all expecting, it acts as a trigger. It breaks down that emotional wall that they’ve put up. And it gives them an opportunity to just let go and express themselves for a moment. It’s a really beautiful thing to watch play out. And it becomes such a special gift to them because it’s something they can carry every day, and read over and over again when they need a boost.”
The increased exposure of a viral video can be too much to handle for some small businesses but Hanratty can only see the positives, “At first it was a bit of a shock, for sure. Demand increased quickly, but we’ve been able to build around it. It’s all been super positive. We’ve been able to provide lots of new jobs in San Diego, we’re still able to deliver in just a matter of days, and we’re making a lot of people really really happy. What’s not to love?”